PRIVACY POLICY

Effective Date: March 14, 2025

Welcome to Fulham Dental (“the Company,” “we,” “our,” or “us”). Protecting your privacy and safeguarding your personal health information is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, including Personal Health Information (PHI), in compliance with Ontario’s Personal Health Information Protection Act (PHIPA) and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

By using our website (https://fulhamdental.ca) and services, you consent to the collection, use, and disclosure of your information as described in this policy. If you do not agree, please do not use our services.

1. INFORMATION WE COLLECT

We collect different types of information, including:

A. Personal Information (PI)

Personal Information includes data that identifies you as an individual, such as:

  • Name, address, phone number, and email address.
  • Payment details for transactions.
  • Account login credentials (if applicable).

B. Personal Health Information (PHI)

PHI includes:

  • Medical and dental history.
  • Diagnosis, treatment plans, and X-rays.
  • Appointment and billing records.
  • Insurance details related to dental care.

We only collect PHI that is necessary for providing dental care and administrative purposes.

C. Automatically Collected Information

  • IP address and browser details.
  • Device information and geolocation (if enabled).
  • Website analytics (Google Analytics, cookies, etc.).

2. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

  • To provide dental services and manage patient records.
  • To schedule appointments and process payments.
  • To communicate important information (e.g., appointment reminders, treatment updates).
  • To process insurance claims and coordinate with healthcare providers.
  • To improve our services and website functionality.

We will not use or disclose your PHI for marketing purposes without your explicit consent.

3. CONSENT FOR COLLECTION, USE, AND DISCLOSURE

We require your express consent before collecting, using, or disclosing your PHI, except where permitted by law. Consent may be obtained:

  • In writing (e.g., patient intake forms).
  • Verbally during a consultation.
  • Through digital means (e.g., website forms).

You may withdraw your consent at any time by contacting us.

4. DISCLOSURE OF YOUR INFORMATION

We may share your information with:

  • Dental specialists for referrals and second opinions.
  • Insurance providers to process claims.
  • Third-party service providers (e.g., billing, IT support) who comply with PHIPA.
  • Regulatory authorities if required by law.

We do not sell or trade your personal information to third parties.

5. DATA RETENTION AND SECURITY

We retain PHI for at least 10 years from the last patient interaction, as required by the Royal College of Dental Surgeons of Ontario (RCDSO).

To protect your information, we use:

  • Encrypted databases and secure servers.
  • Access controls (only authorized staff can view PHI).
  • Regular security audits to prevent breaches.

In case of a data breach, we will notify affected individuals as required by law.

6. YOUR RIGHTS UNDER PHIPA

You have the right to:

  • Access your health records upon request.
  • Request corrections to inaccurate information.
  • Withdraw consent for data use (unless required by law).
  • Complain about privacy violations.

To exercise these rights, contact us at info@fulhamdental.ca.

7. COOKIES & THIRD-PARTY TRACKING

We use cookies and analytics tools (e.g., Google Analytics) to improve our website. You can disable cookies through your browser settings, but this may affect functionality.

To opt out of Google Analytics tracking, visit Google Analytics Opt-Out.

8. LIMITATION OF LIABILITY

While we take all reasonable steps to secure your data, we cannot guarantee complete security. By using our services, you acknowledge and accept this risk.

9. CHANGES TO THIS PRIVACY POLICY

We may update this policy from time to time. The latest version will always be posted on our website with the effective date.

10. CONTACT INFORMATION & PRIVACY COMPLAINTS

For privacy-related concerns, contact us at:

If you are unsatisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Ontario (IPC):